When we are ready to choose a good device, do we need enough reasons?

Definitely yes!

When we are ready to choose a good equipment to operate, do we need enough reasons?

Definitely yes!

Whenever and wherever, whatever we do or don't do, we need some reason.

This kind of reason, we may or may not say it, but the reason is always there, not hidden and indestructible.

When an enterprise faces a partner, the partner also needs reasons and sufficient reasons to decide whether to choose an enterprise.

It is precisely the reason for the choice that moved the partners.

If we say that when we buy something that costs tens of dollars, the reason for the choice is usually appearance or performance, beauty or benefit, when we choose operating equipment, especially when we choose operating equipment with high operating value and long time, it will affect ourselves. When cooperating on life and business projects, there will be many reasons for choosing and many factors to consider, because at that time it must be very cautious.

We often say that choice outweighs effort.

For each partner, it is very valuable to cooperate with a good company that suits them and have good equipment suitable for their own development.

And what the partners value is usually what the company should pay attention to.

The reason for choosing a partner is exactly the content that enterprises need to attach great importance to and actively create.

Now, let Sedum Environmental Technology tell you the reason for choosing Sedum Environmental Technology water treatment equipment.

01 Brand Power

Is brand important to partners? Of course it matters.

So, what is the brand power of Sedum Environmental Technology's water treatment equipment?

It depends on the specific analysis.

Some brands are well-known, some have great influence, some are invisible champions, and some brands are very important in the industry, although they are not well known.

The Sedum Environmental Technology water treatment equipment belongs to a brand with a strong weight in the industry.

Since the brand of water treatment equipment is basically expressed as the project operation in the industry, the brand of water treatment equipment is more of an industry brand.

The industry brand should be defined according to the internal driving requirements of the industry.

Sedum environmental technology water treatment equipment, standing in the definition of the industry, the brand name is easy to remember, and has its own industry characteristics; there are many authoritative honors and certifications, and many engineering cases have been done, and it has a good reputation in the eyes of customers. These are Supporting content that is critical to brand power. Standing on the level of brand mission and vision, Sedum Environmental Technology is deeply rooted in the hearts of the people with its technologically innovative brand image, and is committed to providing high-quality water treatment equipment for enterprises, institutions, industry and agriculture and other related application scenarios. The brand has both height and depth. Therefore, we say that in terms of brand power, Sedum Environmental Technology water treatment equipment is very good, and this is the reason for the choice of partners.

02 Equipment force

Partners attach importance to brand power, and of course, more emphasis on equipment power.

When the brand is not so well-known, or at least the partners do not know, do not know, have not heard of it, equipment power is the focus of the partners at this time.

What is equipment force?

This is of course the attractiveness and driving force that the device exudes in all aspects.

Where is the equipment strength of Jingtian Environmental Technology water treatment equipment?

The first is a complete range of equipment series, and customers have a large choice of space;

The second is that the price of the equipment is relatively reasonable and cost-effective;

The third is the reliable and guaranteed equipment quality, which is highly recognized by users;

Fourth, the equipment has strong research and development capabilities, so it can continue to innovate;

The fifth is that the technical indicators and use characteristics of the existing equipment are highly integrated with the development trend of the industry and are suitable for market demand;

Sixth, the appearance structure and specifications of the equipment are in line with market selectivity, which is convenient for construction selection;

Seventh, the certification and testing report of the equipment are complete, which can reflect the qualification of the equipment;

The eighth is that sedum equipment has a series of advantages, these advantages are enough to distinguish us from other brands.

So, when customers can recognize the equipment power of Jingtian Environmental Technology water treatment equipment, does it constitute a reason to attract customers? The answer is of course yes.

For Sedum Environmental Technology water treatment equipment, any reason for selection based on its own must be highly recognized by customers in order to become a valid choice reason verified by the market.

In fact, the important work done by each manufacturer in the process of promotion and operation is to continuously strengthen the reasons why they are the most attractive to customers, the reasons that can impress customers the most, and the reasons that make customers the most exciting.

03 Image power

For water treatment equipment, brand image is a particularly important content.

This kind of image power is reflected in the design image of the brand, the image output ability of the brand, and the image of the factory area, the image of the exhibition hall, and the image of the personnel on which the brand depends.

Why is image quality so important for water treatment equipment?

This is because water treatment equipment is a kind of equipment industrial product.

For industrial equipment products, the project party will be very careful when choosing, thinking about key factors in all aspects; of course, our Sedum partners are also very careful when choosing. Whether it is brand power or equipment power, although important, it is not enough to attract potential partners.

In the sales place, in the communication space, the brand must output a strong image. The output ability of this image constitutes image power. The output level of image power is high, the level is high, the style is high, and it is highly consistent with the content that the brand wants to convey to the partners, in order to reflect the overall high level of image power.

Therefore, whether the image of the company's front door, equipment packaging, brand exhibition hall, or even the uniform clothes we wear in the workplace, why should we pay sufficient attention? Because it reflects the brand's image.

If the influence of a brand can be scored, and the power of equipment can be scored, of course, the power of image can also be scored.

In the eyes of partners, the high score of image power directly affects the comprehensive evaluation of the brand.

In other words, every business is taking a comprehensive exam when it faces customers in its promotion. Each subject of the exam must be passed at least in order to make the overall score a decent one.

If you get good grades in some subjects and poor grades in crucial other subjects, the comprehensive assessment may fail. Therefore, in terms of image power, if the company fails to do a good job in image output, or fails to gain recognition in the image of the factory area and the image of the monopoly that are valued by the partners, it will greatly reduce the value of the image score. .

04 Spreading power

For water treatment equipment, the purpose of dissemination is not to obtain traffic directly, but to display it, so that prospective customers can find it when they need it, so that prospective customers can have a basis for comparison, and in order to allow prospective customers to have a basis for comparison. After the comparison, they can have more favorable impressions of the company's brand and equipment, so they are willing to communicate further, and improve the rapid recognition and recognition probability of customers.

The primary purpose of communication: let potential customers notice (under the premise of actively searching for Sedum Environmental Technology);

Higher purpose of dissemination: to be noticed by more customers who are ready to cooperate (under the premise of general search);

The highest purpose of dissemination: to crush competitors in terms of the richness and quantity of disseminated content, occupy more space, and form brand power in the online space.

If customers can easily find our devices, see our videos, see our strengths, know what we are good at, and get information that we are growing steadily, on any platform they want to search, anytime, anywhere, then we may be successful sooner.

If the online presence of Sedum Environmental Technology's water treatment equipment far exceeds that of ordinary competitors, it will be easier to be noticed by a large number of partners who are looking for new projects on the whole, and thus gain more attention. .

Of course, on the one hand, the amount of presentation should be sufficient, and on the other hand, the quality of the presented data should be good enough. Original content, in-depth content, good-looking content, content beneficial to partners, and content that allows partners to have a better understanding of the industry, brands, equipment, markets, and operations will have higher value.

Online communication usually includes three types of content: graphic communication + picture communication + video communication.

Graphic dissemination: It is currently being done, but the content is still relatively simple, and the continuous creation of content is a big problem;

Image dissemination: It is still blank at present, because there is still a lack of effective content integration;

Video dissemination: It has just started, and it takes time and continuous output to get promotion results.

The spatial area of dissemination is divided into the whole network promotion + local deep cultivation.

Network-wide promotion: gradually. In addition to the promotion of press releases, gradually increase the dissemination of promotional content, the dissemination of brand information, the dissemination of equipment content, and the dissemination of content with communication value attributes for enterprises.

Local in-depth cultivation: Do in-depth cultivation on major promotion platforms or short video platforms that help to acquire customers, thereby improving the effectiveness of promotion.

If the communication power is enough, the target customers will find us more easily, they will be more impressed with our brand and equipment, and the easier it will be to follow our account, or go to our official website to learn more about it Get in touch with us.

05 Marketing Power

The so-called marketing power can be divided into two parts, the first is the personal marketing power; the second is the marketing power of the sales department.

From a personal point of view, marketing power includes the following factors:

☆ Professionalism of marketers: industry + enterprise + equipment + brand + communication + business + business support

☆ The Effectiveness of Marketers' Work: Is the Work Really Effective?

☆ Productivity for marketers: Can they achieve their goals efficiently?

☆ Marketers' Insights into Customer Needs: Decide what to know about customers;

☆ Marketers' ability to capture customer needs: determine the guiding force for customers;

☆ Marketing staff's ability to satisfy customer needs: determine the ability to deal with customers;

It means the ability of marketers to grasp customer needs and guide customer needs;

☆ The ability of marketers to achieve goals: formulate + decompose + plan + implement + control + achieve

From a sales department perspective, marketing capabilities include:

☆ The management system and management process of the sales department;

☆ Salary design and incentive assessment regulations for the sales department;

☆ How professional is the sales team?

☆ How orderly the marketing work is carried out;

☆ How well are the team members able to achieve their goals?

For Sedum Environmental Technology, individual marketing power, coupled with the marketing power of the company's system, can create sufficient possibilities for the realization of sales goals.

06 Promotional power

The stronger a company's promotion power is, the easier it will be to acquire customers during the promotion process.

At the same time, the strong promotion force will also form a comprehensive strengthening of the reasons for customers to choose.

So we will find a fact that in the water treatment equipment industry, if the brand plays well, it can achieve good promotion effect; if the equipment plays well, it can achieve good promotion effect; if the communication and marketing play well, it can also achieve good promotion effect. good promotion effect. Of course, all laws return to the ancestry, and the promotion itself will play a standard, and the promotion effect will be better.

The effectiveness of brand promotion depends on:

(1) Sufficient investment in promotion: based on Baidu bidding, promotion on Toutiao, and promotion on short video platforms, all require investment, and individual industry promotion platforms also require moderate investment.

It is necessary to control the investment in promotion and improve the ability to cooperate in promotion, especially to improve the ability of customer invitation, customer negotiation and customer transaction.

(2) The promotion strategy is very accurate: refer to other brands similar to Sedum Environmental Technology to see how the other party achieves accurate investment through effective promotion strategies. The method that has been verified to be effective can be borrowed directly. This not only saves costs, but also improves the effectiveness of promotion.

(1) and (2) are in place to ensure that a certain amount of customers can take the initiative to call for consultation.

(3) High level of promotion materials: whether the promotion materials are electronic or physical, they all reflect a high level, so the target customers will be more attractive, and will think that the brand is good, the equipment is good, and the cooperation is not good. would be wrong.

(4) The promotion of words is very systematic: the promotion of words is included in the question and answer system, as well as other materials that have not been done well. This aspect is still being perfected.

(5) The promotion policy is attractive: good promotion materials, combined with good promotion words and good promotion policies, can form promotion persuasion; at present, promotion policies are still being formulated.

(6) Promotion cooperation is in place: In the process of promotion, target customers are often not obtained at one time, but require multiple communication and cooperation. Only when the cooperation is in place, is it conducive to the final transaction of the customer.

For Sedum Environmental Technology, the acquisition of annual sales results is the joint achievement of brand power + equipment power + image power + communication power + marketing power + promotion power.

System marketing is to strengthen the above aspects.

For everyone, it is also necessary to rationalize the expression system and content of self at all levels based on the above content, and have a more in-depth understanding of the promotion activities of water treatment equipment, instead of looking at equipment-type water treatment equipment. into fast-moving consumer goods or daily necessities.

If a person can never enter the sales role required by water treatment equipment, and can never grasp the key factors of systematic marketing, then it will be doomed to be difficult to obtain good sales results.