How can the scenarios and reasons be combined to influence the decision-making of the water treatment equipment project party?

Today, the business form has changed significantly. The project party no longer worries about finding products or good products, but only considers where to get the products they want.

If it is a daily necessities, by enhancing the way of presentation and creating more scene opportunities, you can get quick purchases from the project side.

But what if it is this water treatment equipment product of Sedum Environmental Technology?

From the perspective of project implementation, how to show value, how to keep customers or impress customers through continuous display of value is what we need to do.

Think about it, what does water treatment equipment rely on to keep the project party?

What do water treatment equipment brands rely on to impress potential franchisees or middlemen?

01 Scenarios and reasons are special here in water treatment

When we talk about scenarios and reasons, we must first understand what kind of customer groups the products we sell are aimed at. Different products, products with different frequencies of use, different prices, and different usage scenarios, have very different sales methods.

Taking Sedum Environmental Technology water treatment equipment as an example, how do we build a scene that is conducive to brand communication and product sales?

This requires us to take into account the specific characteristics of the product, the different customer groups we target, and what kind of demand the customer is in before we choose our products and brands for cooperation.

02 The special feature of water treatment projects is that the partner is the key player

Many customers who do not understand water treatment equipment products will mistakenly think that water treatment equipment is also a common product type, and can follow the product-oriented concept to seek exposure, clicks and purchases.

but! Since water treatment equipment is only a type of clean energy, it belongs to a typical project-based sales, so customers will only consider project approval and looking for potential partners to carry out the project if they really have the need to use this product. Implement work.

Therefore, water treatment equipment is by no means like ordinary consumer goods that can be fully sold on e-commerce platforms, and can be sold through other types of e-commerce platforms. The particularly prominent problem is that different projects of water treatment equipment have different sizes, different product processes, and different demands of the project parties, so they have great non-standard customization characteristics.

Under the condition of this kind of product characteristics, whether it is through Alibaba or through Baidu iSourcing, it can only increase the exposure of products and brands, but does not contribute to the realization of direct conversion of product sales.

In fact, in most cases, the sales of water treatment equipment products are based on offline forces, offline partner systems and intermediary resources.

Through the offline channel system, through the offline engineering and bidding system, the products of water treatment manufacturers can be widely sold.

Here, channel partners are the key force for the wide sales of Sedum Environmental Technology's water treatment equipment.

It is precisely because of their existence and continuous expansion that Sedum Environmental Technology's water treatment equipment and terminal project parties have been intensively contacted.

03 Sedum's publicity target, the first is the channel partner

Therefore, the first brand communication target of Sedum Environmental Technology's water treatment equipment must not be the direct project party, but such channel partners.

What we need to consider is what kind of value we provide to these channel partners so that they will recognize our brand; what kind of value we provide so that they will accept our brand; what kind of value we provide so that they will be willing to become our partners.

Therefore, for Sedum Environmental Technology water treatment equipment, the presentation of important content is not for chasing hot spots, not for gaining attention, not for seeking traffic,Rather, it is to demonstrate value and provide a reason for a long-term partnership.

If you seek traffic that has nothing to do with the people the brand is trying to reach, then that traffic is naturally worthless. This is like opening a building materials supermarket, and a lot of people came here looking for fast-moving consumer goods. In other words, these people looking for fast-moving consumer goods, come to your store to have a look, they will still leave, and they will also say that you have nothing here.

Therefore, the industry characteristics of Sedum Environmental Technology's water treatment equipment require us to follow the path of value creation, follow the path of building reasons, design the scene that belongs to us, and build the scene that belongs to us, so that it may affect what we want to influence. project operators.

04 Professionalism, verticality and coordination

The people that Sedum Environmental Technology water treatment equipment wants to affect must be vertical, professional, and must be specific engineering companies and related groups in the industry that provide various project cooperation and services for the industry.

When we focus on customers, of course those customers that we select carefully will also focus on us.

The process of content creation and brand communication is the acquisition of traffic in waves, but what we want to acquire must be accurate traffic, not messy and irrelevant traffic.

05 Connect with customers through content

Through the content, we realize the link to the focused customer;

Through continuous communication, we achieve high-viscosity links to focused customers;

Through high-quality continuous content, we achieve more value connections to high-quality customers.

The professionalism and upgrading of the content will definitely upgrade the customers we want to influence.

When our content is focused and upgraded, the customers we face will naturally be upgraded and focused.

If the content we communicate is not vertical enough, lacks quality, and has no value, then how do we impress the customers we want to focus on? If our thinking is dazed and disordered, we behave like a hammer in the east and a stick in the west, and we cannot grasp the opportunities that could have belonged to us. There is so little premium content on the internet these days, and we can deliver premium, better, better content, which means we can reach a million or even 10 million customers.

06 Customers are not willing to make too many choices

Faced with more choices, in fact Customers are afraid of more and more choices.Today,When there are more products, in fact, the most decision-making cost is brought to customers，In one case, it was said that six jams were launched in a certain shop, and 30% of the people chose it after tasting it. Later, in order to improve the selectivity, six more bottles were added, and after tasting it was not even 3%. . More and more decisions are made when customers have too many choices,Content curation is where you save your clients time.

When we think about generating content, we are often giving customers a scenario and reason to buy. We need to think about what brands and products he needs from the customer's point of view, and under what circumstances will he choose Cooperate with us and choose to purchase it under what practical needs.

By continuing to export good products and good content to focused customers, customers can see the utilization of different space environments in different scenarios on the Sedum Environmental Technology account and related platforms, so as to output value, release value, The purpose of conveying better reasons for closing.